The Dream Factory
We are a privately-owned limited liability company based in Nairobi, Kenya, with a presence in all East African countries. Established in 2007, we specialize in the distribution and marketing of international brands across the region.
Our current portfolio includes Lego, Qualatex, Hasbro of which we retain the sole distribution rights for the East African region.
Qualatex Training Event
On the 16th and 17th of October, celebrated certified balloon artists, Dante Longhi and Keith Stirman flew in from the US and the UK to hold a 2 day workshop in Nairobi and were accompanied by the head of Emerging market, Jag Dhillon and the head of marketing, Ishani Dubb. The team, along with The Dream Factory Kenya, conducted a workshop on balloon design techniques and training which was very well received and was a popular and much talked about event. One of the highlights of the event was making the very first Kenyan flag out of balloons which was later displayed at Sarit Centre, Westlands. The delegates learnt how to make luxury bouquets, columns and balloon walls and balloon characters amongst other things.
The Dream Factory brought together some of the best balloon artists in Nairobi to create “Clouds with a Silver Lining”, a balloon design done for their glamorous fashion show, Tribal Chic. This was the 10 year anniversary for the fashion show and this year the proceeds were going to Rafiki Mwema.
The artists created clouds over the catwalk truss, falling down from the high ceiling, as well as a huge balloon wall. In total, approximately 15,000 balloons were used for this elaborate balloon design.
Lego Activation at TBC
The brand new Text Book Centre just opened in Sarit Centre. This flagship store is selling some of the newest and high-tech sets of Lego, as well as Hasbro. For the eventful opening weekend, we organised a lot of activities such as free play, competitions as well as our Lego mascot dancing around and entertaining the children!
Trust the Professionals
Our top professionals are ready to help with your business
A retail expert with extensive experience in the fields of brand incubation, new market penetration and retail sales and marketing, spanning over 25 years. Passionate about leading teams, mentorship and creating systems as vehicles for driving business with a deep focus on ROI management.
Jean Claude Thesee
Jean-Claude is the sales and marketing manager for the toys department at the Dream Factory Kenya. With over 6 years of experience in the sales sector in East Africa, he still has a little boy inside of him (perfect for toys, right?). The secret behind his proven track record is, 'look to make a customer and not a sale, so don't watch the clock, do what it does'.
Susan Wahinya is a sales and marketing executive at The Dream Factory Kenya and a Qualatex Balloon Network Member. She is a certified balloon artist developing and elevating the balloon industry. She is also leading the Qualatex support group.
Edwin Mahiri is marketing Guru, with more than 5 years experience working in an agency, He studied Marketing and 3D design. He is known for his agility towards pushing projects, going over and above his limits with one aim in mind; To make the client happy. He has a resilient personality, Charming and always smiling.